OOoh my. Loving this shade. It reminds me of the shade Lily Collins wore in "Mortal Instruments: City of Bones." A lovely dark vampy shade that is definitely not black. It is a very dark red. Some reviews have said this looks brown, purple, or berry, but all I see is the smoothest darkest red you can imagine. A breeze to remove, super dramatic, super glossy, I can't say enough good things about this one. A++.